How to Protect your Privacy?

Tuesday, February 12, 2019 Written by Emmanuelle in News

When the seller of a home has pictures taken to help market and sell it, who owns the rights on thoses photos, the homeowners, the listing agent or the home stagger, the photographer? Can the photos be used without permission?

Did that happen to you to buy a home several months ago, and yet the listing photos are still online in an ad placed by the seller’s brokerage?

Your first step, should be to get in touch with your agent. The brokerage has to be compliant with the Real Estate and Business Brokers Act, 2002, and it’s Code of Ethics.

Those rules exist to protect the privacy of buyers and sellers.

Here are some of the basic rules:

  • When a home is listed for sale, the seller’s representative may market the property on the Multiple Listing Service or other websites with the seller’s permission.
  • Once an offer has been accepted, the seller’s brokerage can then advertise that the home is now off the market and use a “SOLD” designation in their marketing.

The brokerage is allowed to run such ads until the home’s ownership changes hands. Once that happens, the brokerage can’t make any reference to the property in advertising without the new owner’s written permission. That includes posting photos of the property on the brokerage website or anywhere else.

And if the seller’s brokerage wants to include pertinent details of the transaction, such as the selling price or the closing date
, it needs written permission from both the buyer and seller, regardless of who owns the home when the advertisement is published.

If the seller’s brokerage has forgotten to remove the ad after you assumed ownership of your home. I imagine a gentle reminder of their responsibility to respect your privacy will do the trick. If that doesn’t work, feel free to contact RECO (Real Estate Council of Ontario).

I am always trying as much as I can
to protect my clients privacy and confidentiality, this is the reason why:

  • I never post any of my listings or I never refer to any home bought by my buyer clients.
  • The pictures are only on MLS, and handled with the agreement of my clients for that purpose only.
  • I must share that I am very proud of it. It is so easy to market yourself at the expense of your clients.
  • Does the fact that I am not posting my listings on Facebook or LinkedIn has a negative impact on my sales? It never had. I have always sold all my listings in a short time. Professionals all know that you are finding serious and well prepared buyers with the MLS system.

Source : l’Express de Toronto/ Emmanuelle Meyer, Feb.  5, 2019

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